MSLInsight – Software to Manage KOL Interactions

As pharmaceutical, biotechnology, medical device, and diagnostics companies search for effective and efficient ways to manage collaboration with healthcare practitioners who conduct research, write articles, and present on their behalf, the management of such interactions has emerged as a practical business discipline. Similar to customer relationship management, Key Opinion Leader (KOL) management is an essential […]

Five Tips to Successfully Engage Key Opinion Leaders

Key Opinion Leader (KOL) interactions are critical to a life sciences company’s strategic product development initiatives. Practicing physicians and nurse practitioners, health plan managers, pharmacy benefit managers, and other medical/clinical experts can convey highly important scientific messages, specific to therapeutic areas and indications, to pharma, biotechnology, and medical diagnostic/device companies. However, it can be difficult […]

7 Reasons Why Key Opinion Leaders Are Important to Pharma Companies

Medical Science Liaisons (MSLs), within a pharmaceutical company’s Medical Affairs group, are commonly responsible for cultivating long-term relationships with Key Opinion Leaders (KOLs). KOLs, often affiliated with renowned academic medical centers, the foremost researchers within a therapeutic area, or editors/contributors to key journals within their specialty area, can offer insights and participation that are critical […]

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