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Five Tips to Successfully Engage Key Opinion Leaders

Key Opinion Leader (KOL) interactions are critical to a life sciences company’s strategic product development initiatives. Practicing physicians and nurse practitioners, health plan managers, pharmacy benefit managers, and other medical/clinical experts can convey highly important scientific messages, specific to therapeutic areas and indications, to pharma, biotechnology, and medical diagnostic/device companies. However, it can be difficult […]

7 Reasons Why Key Opinion Leaders Are Important to Pharma Companies

Medical Science Liaisons (MSLs), within a pharmaceutical company’s Medical Affairs group, are commonly responsible for cultivating long-term relationships with Key Opinion Leaders (KOLs). KOLs, often affiliated with renowned academic medical centers, the foremost researchers within a therapeutic area, or editors/contributors to key journals within their specialty area, can offer insights and participation that are critical […]

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